Notes from an Email Marketer
Things I wrote down over 20+ years helping businesses make money with email.
These aren't theories I collected for a book. They're notes I wrote while doing the work.
Some became campaigns. Some became diagrams. Some became things I repeated to clients for years.
These are the ones worth keeping.
About the book
This is not an email marketing textbook.
It's a collection of useful things I've written down over the years.
Some notes are one sentence. Some need a diagram. Some need a story.
You can read the whole thing in one sitting. Then keep it on your desk and pick it up when you need an idea.
Contents
Every note, one page each.
The book runs to roughly fifty short notes. Here's how it starts.
- 001 Send more. More often.
- 002 An email doesn't end at the click.
- 003 Marketing sits in the middle.
- 004 The subject line has one job. (coming soon)
- 005 Don't optimise the wrong thing. (coming soon)
The book
Read it once. Keep it on your desk.
The physical version is designed to be kept nearby and flicked through whenever you need an idea, a reminder, or a prompt before you write your next campaign.
The notebook offer
Now fill yours.
I've filled notebooks like these for years. A lot of what ended up in this book started in one of them.
Buy the book and you can claim three Spike Notes notebooks of your own.
Claim Your Notebooks
The email edition
Get Notes from an Email Marketer by email
One note at a time, delivered to your inbox.
About Glenn
Glenn Edley has worked in email marketing for more than 20 years.
He founded Spike, a New Zealand email marketing company, and has spent most of that time helping businesses work out what to send, who to send it to, and what should happen after somebody clicks.
Notes from an Email Marketer is the collection of things he wrote down along the way.