Send more. More often.

Marketers are often afraid of emailing too much because they don't want to send spam.

Frequency isn't spam.

Irrelevance is.

People will happily receive frequent email when they signed up for it, expect it, and find it useful.

We've proved this repeatedly with businesses that increased their email frequency without destroying engagement.

The question isn't: Are we emailing too much?

It's: Are we sending something worth receiving?